A brand guide tells everyone exactly how to communicate your brand. It contains (technical) rules about how your brand presents itself to the world. Such a brand guide thus provides guidance in the practical translation of the brand strategy into design and visual expressions. Where a brand book is more about the experience of your brand, a brand guide is more practical and technical.
Why is a brand guide so important?
A brand guide helps your brand continue to communicate consistently. About how your brand looks, how your brand feels and how your brand sounds. So that everyone who will work with your brand knows how to stay true to it. A brand guide gives people who are going to work with your brand guidelines in how to do that. A designer or DTP person would like to know how to use color and typography and what kind of images to go with them. We give copywriters a foothold with tone of voice guidelines and help marketers on their way with building blocks for their campaigns. A brand guide also contains logos, fonts and color codes, as well as the do’s and don’ts in their practical application.
A brand guide tells everyone exactly how to communicate your brand. It contains (technical) rules about how your brand presents itself to the world
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